Keyword let a spiders determine a web site's relevancy based on the keywords and keyword phrases that appear throughout the site. Points are awarded based on such factors as how many times the keyword is repeated, where the Keywords appear, how the keywords are used, and how the keywords are positioned in relation to one another. Sites can also be penalized for improper use of keywords. For example, sites that repeat a keyword upteen gazillion times in the hope of ranking higher, will inevitably find that they don't. So, obviously, your objective should be to optimize the use of keywords through a balanced approach.


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